Florence and Fred // Ahhhh Tesco. Whoever decided to launch a fashion range for the company knew they were taking a risk - launching a supermarket clothing range can have dramatic effects for retailers, good and/or bad. It's funny, I actually wrote a research paper on F&F during my final year at university. I decided to give it a read over before I wrote this post and I had forgotten just how successful F&F has been worldwide. F&F is now worth over £1 billion, so this is serious business. I own two F&F dresses and I love them. They are stylish, flattering and perfect for either work or casual events. I think F&F do a great job at catering the market and I love being able to shop for clothes whilst also drooling over a packet of crisps and some burgers.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdo0CD2Im8aI5KUbdN9W_ph-q4ILrWZcLFRgKUNfNx-3LHym8HrzACjTrYUwI8vWjO1c7EpT75_TqgRjzK39rX13ZwMpRwhmkHSFdlKopoSXoaxWdN053S0v2LjRzJWkya_5P-eTS-hstt/s1600/IMG_9192.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgElgshpzx62k7C8GeDwUihYbuY-xz0NLYzPAht7PyKhozAGJabyXpcT-juSQxkBPlLTjVj3jnzzr2cWZMcDET2bRQNqeJ7vGv2m3S98_fosIq3tcVrTTRvSK8X_2LwnrHpsCeEL9LJg_8t/s1600/IMG_9190.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1lo2sph64B2kK8WAW5SaSluG3NWPOtgtaErWOK2Fes1e03vgfzKxU0eJIzhCie0E03k8KNjhaWmnVqDO7MW3kHcx0rGCpbF9mwL6J-UxYDWwpZbNxZhvqIZKidqHZASbWK5dFTuxOgoZx/s1600/IMG_9191.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHXim73hvLLTFTmjcpPN4VwebPXTKG6ALGlTp5caqOt0IZ2NLurL98QmhSYi6VoRLiaPgEq0sm2enLYcNjx3OCXO6h-zMksr3pgExVO0WQ6Zmz-boTph52LwkvqpWOSLovkWuJq0FvyHoc/s1600/IMG_9188.jpg)
(Blue Dress - F&F at Tesco / Belt - Vintage / Shoes & Jacket - New Look / Necklace - Gift from Friend)
As we, Generation Y, will no doubt have to work longer hours and become experts at multi-tasking, I'm delighted that supermarkets like Tesco can offer the convenience of serious clothing and grocery shopping combined - thanks for making it easier guys! Although I'm likely to continue shopping with high-street brands and take preference with the likes of Zara and Topshop, I'm impressed with F&F - whenever I find myself in Tesco, I instantly gravitate towards the clothing section, and recently, I've been leaving with a few new items in my basket. This snazzy blue dress is F&F and I lurveee it.
What do you think of F&F? Do you own a few items?
Let me know what you think in the comments below.
More soon,
Helen
x
Good morning!
ReplyDeleteWOnderful pattern, love the colour!
http://beautyfollower.blogspot.gr
Thank you so much :) x
Deleteamazing look :)
ReplyDeleteThank you Ania x
Deleteso amazing look :)
ReplyDeletei invite to me too
www.live-style20.blogspot.com
Thanks a lot :) x
Deletelovely dress :) and I like the combination with jacket :)
ReplyDeleteThanks so much :) x
Deletelooking amazing! love the outfit!
ReplyDeletelu | Coco&Louis
Thank you :) x
DeleteThanks so much lovely x
ReplyDeleteLooking so cool :)
ReplyDeletehttp://checkinonline.blogspot.pt/
Cute and very playful dress, plus your smile is intoxicatingly beautiful! Love the flowers...
ReplyDeleteX
The Flower Duet
Super cute outfit.
ReplyDeleteYou are so pretty! I love this outfit and how you incorporated a trendy belt in it xx
ReplyDeletewww.wildfirecharm.com