Last week I was very surprised to receive a large, shiny, silver envelope in the post. I love shopping, and especially shopping online (makes me less guilty), but I did not remember ordering anything like this. To my absolute surprise, when I opened it up, it was a personalised 'Share a Coke with Helen' T-Shirt from Diet Coke, who have collaborated with ASOS!
At first I was very confused and was not sure why, or what it was all about. I soon learnt that Diet Coke have teamed up with ASOS to launch an exciting six-week summer competition. The campaign is called 'Treasure Hunk' and has been launched in celebration of the 20th anniversary of the Diet Coke Hunk (who knew?!) this year.
So it sounds pretty ingenious. Each day, ASOS will hide Diet Coke 'Hunks' in unexpected places across the ASOS site. To find them, customers will have to crack clues given on the Diet Coke Facebook page and ASOS, and put the answer into the ASOS search bar to find the hidden hottie. If the customer is logged into the ASOS site and finds the hunk, he will appear wearing a Diet Coke T-shirt with the customer's name on it.
What do we win I hear you ask? Well, ASOS will select a daily winner at random and, at the end of the six weeks, one super lucky grand prize winner will be chosen, and will win a bespoke nine-carat, rose gold, diamond-encrusted ring-pull pendant and sterling silver chain worth... [wait for it] ... £4,500 (!!!) designed by award-winning jeweller Katie Rowland. If that ain't a reason to browse ASOS all day long looking for hot men, then I don't know what is!
The campaign is running now so go and find yourself a hottie or two!